"Build A Coaching Offer People Feel Dumb Saying No To (Free Playbook)"
The 68-page system we use to scale high-ticket coaching with paid ads.
Dear Coach,
If you sell coaching, a course or a high-ticket program, and your ads feel like a slot machine…
You boost a post. You try a new audience. You pay someone to “run your ads”.
The leads come in, but they can’t afford you. Or they never turn up to the call.
Then this will be the most useful thing you read this month.
Here’s why:
For seven to eight years we have shot content for coaches, run their ads and sat in on their numbers. Some of them are household names in their niche. Some started with an iPhone and a free guide.
And we keep seeing the same thing.
The ads are rarely the problem. The offer is.
“70% of your success is going to come down to your offer.”
If the offer and the funnel are good enough, people buy without much effort from you. If they are not, more ad spend just buys you more expensive proof that something is broken.
So most coaches stay stuck in the same loop:
Spend goes up. Lead quality goes down.
The calendar fills with calls from people who were never going to buy.
The content can’t keep up with the ads, so the ads go stale.
So you pull back, go back to posting and hoping, and paid ads go in the too-hard basket.
Here’s the good news.
We wrote the whole system down and turned it into a FREE 68-page playbook: The Coaching Ads Playbook.
It runs in the same order a buyer moves through your business. Offer, social setup, creative, ads and funnels, backend and numbers, then what to do next.
Every part ends with something to do. Do it before you read the next part.
Just answer 3 quick questions and it’ll be sent straight to your inbox.
Send Me My Free Playbook Now(Get for free what took us years with coaches to learn)Steal the playbook we use with every coach we work with… free!
Here’s just a fraction of what you’ll find inside this free playbook…
- The offer comes first: why about 70% of your result is decided before you spend a dollar on ads. (Page 8)
- How to niche down and stop being a commodity, so buyers stop comparing you on price. (Page 10)
- Price for margin, not for comfort: the maths that makes high ticket easier to sell and easier to advertise. (Page 12)
- The four-offer stack: free, core, upsell and subscription, and what each one is for. (Page 14)
- The “dumb to say no” test for your messaging. Same offer, said with more authority. (Page 16)
- How to set up Instagram like a sales page, because your profile is the pre-funnel. (Page 21)
- The modular content system: how to plan a shoot so your creative keeps up with your ad spend. (Page 28)
- The anatomy of a winning coaching ad, piece by piece. (Page 31)
- The rule that picks your funnel, and six ad structures, simplest first. (Page 35)
- Lead forms that qualify, and how to ask about budget without putting people off. (Page 38)
- The golden ratio: why profit on ad spend above two is the number that lets you scale. (Page 57)
- And much, much more!
The 3 things that separate coaches stuck on referrals from the ones scaling with ads
Here’s what we see in almost every coaching account we open.
The coaches who scale aren’t winning because of a secret targeting setting or a better camera.
They’re winning because they fixed three things:
- They fixed the offer first. If the offer is right, everything after it gets cheaper. If it is wrong, everything after it gets more expensive.
- They matched the funnel to the offer. A simple funnel gets cheaper leads. A longer one gets better-qualified leads. They picked on purpose.
- They solved the content problem. Creative output is always the constraint. They plan and shoot so the ads never run dry.
You don’t need a bigger budget to copy any of this. You need the system. And the system is inside the playbook.
Send Me My Free Playbook Now(Get for free what took us years with coaches to learn)Who is 7X to make such promises?
Well, firstly… we are a growth firm on the Gold Coast, founded by Ethan Abrahams and Wian Botha. We shoot the content, run the ads and build the funnels for coaches, course creators and consultants.
We have worked with more than 150 clients, from coaching brands like Swish Sales Coaching and Be Known Academy to names like David Goggins.
Wian has managed more than $1 million a month in ad spend for Australian brands.
And we back it with a promise most agencies won’t make: we will beat your current results, guaranteed.
This playbook is the system behind that promise, laid out section by section.
Send Me My Free Playbook Now(Get for free what took us years with coaches to learn)What our clients say
"Highly recommend! They’ve completely refreshed my approach to social media and content development."
"WOW, 5 appraisals in just under my first 2 weeks! 7X leads are way higher quality and verified."
"Quality of their work is topnotch, and they are very responsive and very easy to work with."
"Results after results after results, You gotta check out these boys."
Download your free Coaching Ads Playbook today
This FREE playbook shows you how to build a coaching offer people feel dumb saying no to, then scale it with paid ads.
It’s 68 pages, it’s plain English, and every part ends with something to do. So go ahead and grab what took us years with coaches to figure out.